The concept of a business cycle is something of a misnomer, as every company operates with an economic cycle, monetary cycle, industry cycle and company life cycle. The trajectory of these cycles, as well external forces and factors combine to provide a unique set of characteristics for every industry at any given time.

The maturity of an industry shapes its acceptance of innovation[i]:

Phase 1 Innovation- occurs when a new entrant exploits a white space.  When Under Armor burst on the scene it focused on a niche market; undergarments for football players. The brand was rugged and authentic.  As Under Armor gained distribution and awareness, it spread to new segments including baseball, tennis and golf and gained distribution in national chains such as Dick’s Sporting Goods.  The incumbent (Nike) ignored Under Armor deeming the niche as too small and the entrant as a non-threat.  Big mistake.

Phase 1 innovation is high risk, high profit

Phase 2 Innovation- occurs when a market is maturing but not saturated, and an incumbent or entrant provides new features or benefits that improve utility.  Frozen yogurt has been popular for a decade, especially in warmer climates such as California where healthier lifestyles are emphasized.

It was not until roughly 2010 that the market moved towards self-serve yogurt shops (fro-yo as the industry is called). Entrants such as Menchies provided a disruption in the form of a better delivery system (consumption is higher, and labor is lower).  The product offering itself hardly changed at all.

Phase 2 innovation tends to be moderate risk, moderate profit

Phase 3 Innovation- occurs when an industry is approaching saturation. Generally, a well funded competitor will invest heavily in supporting the status quo, making subtle changes in terms of efficiencies and distribution. At this stage, the product is commoditized and prices erode sharply.

When McDonalds began offering its McCafe coffee line in an effort to combat Starbucks, it did not offer new varieties of coffees or espresso. McDonalds leveraged its massive scale and distribution to undercut prices.  In this case, sameness plays to their strategic advantage. McDonalds lacked motivation to offer a “leap of innovation” in terms of new products.

Phase 3 Innovation is lower risk and lower profit

As an industry matures, the motivation of its participants varies based on their ambition for growth, profit or strategic position.  Time your innovations wisely.

[i] Adapted from Seeing What’s Next by Christensen, Anthony and Roth Harvard Business School Press 2004

This week, I want to expound on a series of unrelated events shaping our world:

Last year, a deluge of rain in Australia and Canada, and drought in Argentina and Russia sparked a worldwide rise in food prices.  On Dec. 17^th, after months of poor supply, Tunisian produce vendor Mohammed Bouazizi was mugged by police and then set himself on fire in protest.  Reaction to his plight set off a revolt in the Middle East. Beyond the radar to us overly indulgent Americans is that the world is on the verge of a global food shortage.

Ironically, the U.S. growers have reaped the rewards of higher prices for U.S crops and futures contracts. Wheat prices were up as much as 74%, (corn 87%[i]) and net farm income is up 20% this year. Demand is rising for dairy, meat and poultry to support a burgeoning global middle class.[ii] Spring planting of key crops will dictate food prices later in 2011 but farmers may be hesitant to plant in a period of high fuel and fertilizer costs.

While unrest continues throughout the Middle East, social states who provide strong entitlements such as UAB, Kuwait and Oman will likely not be threatened. Similar protests in oil rich Iran or Iraq would be more unsettling to world markets.

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As Motorola revealed its Xoom tablet this week, the Microsoft vs. Apple war took on a new dimension. The real war may be tablet vs. PC as a new generation of devices operating on Honeycomb-Android (Google) and other operating systems hit the market[iii].  Electronics makers are currently developing over 100 designs of new models, many of which sport more business friendly applications.

The second generation of iPads has been somewhat under wraps but is expected to be lighter, faster and include a camera and video conferencing capabilities. Apple’s advantage is its burgeoning iTunes and App Exchange platform.  Apple only spends about 7% of revenue on R&D, about half of what Google and Microsoft[iv] spend, providing a significant competitive advantage. I was in a meeting last week with 7 other people; everyone had a tablet.

Meanwhile, Microsoft (Office 365) and others are developing new Small Business Enterprise applications to better leverage the combination of mobile devices and low cost cloud computing options. The paradigm shift to storing all documents on the internet is emerging as a revolution coined as “cloud productivity.”

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Cisco’s new “telepresense” conferencing systems are all the rage, providing a far more realistic teleconference then the 1^st generation systems. With concerns over fuel costs and the environment, more companies may be moving towards adopting such technologies.

If you want to see an amazing video on future technologies, see “A Day Made of Glass…Made Possible by Corning” on YouTube.

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It is expected that the U.S. post office will eliminate Saturday delivery by the end of 2012.

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It is “hurry up and wait” for small businesses looking to minimize their insurance costs.  The health care bill requires that each state set up “health care exchanges” by 2014[v]. Most states are dragging their feet, and waiting to see what legal challenges emerge.  California has already pushed through legislation but other states are dragging behind.

It is expected that “exchanges” once enacted may actually bring about market conditions that will lower costs for small groups (in the neighborhood of 50 lives)  who will be better able to leverage buying power and have more predictable premiums. Let us pray.

[ii] The Kiplinger Letter Vol 88 No.

[iii] Motorola’s Xoom Starts Tablet Wars by Walter Mossberg WSJ 2/24/11

[iv] Mobile Wars Bloomberg Business Week 2/21/11

[v] The Kiplinger Letter Vol. 88, No. 7

In Intended Consequences, I illustrated how our economy had endured a period of unparalleled turbulence. From Y2K to 9/11, the wars in Iran and Afghanistan, the Asian Financial Crisis, Katrina, Mad Cow and Enron/WorldCom we have experienced a decade of volatility. Recent history has presented the Gulf spill, the Haiti and Chile disasters, and now civil unrest in the Middle East. Volatility has become the norm.

The violence in Egypt is particularly daunting because we don’t have a sense of the extent to which the unrest will spread to other nations in the region. Even the White House seemed surprised as stories spread of the President watching television like the rest of us, trying to make sense of it all.

The passage of time has only magnified the “strategy paradox”. How can an organization plan for a future that is impossible to predict?  I believe that in the face of such uncertainty there is a compelling need for more examination, reflection and planning.  Uncertainty should prompt us to think more provocatively about how changes in our environment will manifest within our businesses and our society (one lesson we learned from protests in Egypt is that social networking is not only a tool, but a potential weapon).

Raw materials continue to be unstable, as prices from oil to cotton have moved sharply higher.  If you were a business dependent on such materials, you may need to rethink your pricing strategy, positioning, marketing, etc. in an effort to weather the storm, or perhaps take advantage of new opportunities (to raise prices for example).

One of the ironies of global events is that we cannot comprehend their severity in midstream. When we initially heard of the first plane striking the World Trade Center, we didn’t understand the implications. It was only after time that the terrorist plot and its affect on the world crystallized for us.

So as the events in the Middle East unfold, we must be more thoughtful about what might change. Will civil unrest further American interests or de-stabilize the region? What will be the affect on the stock market, currency markets, energy prices and raw material costs?  How might the U.S. and its allies react?

Only time will tell.

A federal judge’s recent ruling that elements of the health care bill are unconstitutional has heightened the health care debate.  Republicans, feeling their oats and perceiving a mandate are threatening to repeal the Patient Protection and Affordable Care Act.

It was only after my friend and colleague Dr. Bala Chandrasekhar explained most of the information in this post to me that I first came to understand the fundamental problem.  Our medical community suffers from perverse incentives. The system does not reward results; it rewards the extension of care.

In the world’s best hospitals, such as the Mayo Clinic, physicians collaborate, in a finite space, where information is shared and decisions are made. In the overwhelming majority of cases, patients are shuttled around, from general practitioners, to specialist, and from one laboratory to the next.  Information about the patient’s medical history is rarely shared, an approach that does not support the best medical outcome for patients.

The advent of electronic medical records and new rules governing payments is the impetus to consolidation in a business so unsophisticated, that many medical files and prescriptions are managed with a piece of paper, pen and fax machine.  The institution of medicine needs to undergo radical change, and the prospects of larger organizations managing our care means that the stakes are getting higher.

Unlike professionally managed businesses, there are massive variations in best practices in medical groups.  Physicians hate oversight, and we pay the price in an estimated 100,000 people a year dying in U.S. hospitals from pure negligence (errors).

It is intuitive to all of us that raising medical care costs are unsustainable, yet the numbers are daunting.  The convergence of an aging populace and exponential health care inflation will double Medicare costs within a decade.  By 2020, Medicare and Medicaid are projected to increase from 21% to over 30% of federal spending (non-interest payments), and that doesn’t include massive spending by state and local governments. Proponents argue that we have the best medical care in the world; but at what cost? A knee replacement that costs upward of $40,000 in the U.S., costs $5,000 in Germany. We all want the best health care, but at some point common sense must prevail.

According to the bipartisan congressional report -Restoring America’s Future, “slowing the growth of health spending is realistic. Other advanced countries have substantially lower health spending as a share of GDP, while still achieving measures of access and quality that often exceed those in the United States. Although a uniquely American approach is required, these comparisons show what is achievable.” Health care reform focuses on capping costs for doctors and reforming various forms of insurance coverage (including universal coverage). It does little to reform the underlying behavioral issues that are driving up health care costs.  The fee for service model is dated and irrelevant.

If these costs are not constrained, our fiscal mess will get much worse, and our businesses and personal wealth will be drained by massive tax increases.  Small business owners, who bear the brunt of a bloated health care bureaucracy in the form of inflated health insurance premiums must advocate for more meaningful reforms.  Our economic future depends on it.

Many business owners are asking, just what should I expect in 2011 and beyond in terms of growth and demand?  Recent 2011 forecasts from Kiplinger’s include:

*        GDP Growth 2.8%
*        Unemployment Ending 2010 at 9.5% and slightly lower in 2011
*        Prime Rate 3.25%
*        10 Year T-notes 3% by late 2011
*        Inflation of 1.5%
*        Crude Oil $75-%80 barrel in early 2011

Demand and pricing is scattered.  The deflation debate seems to have softened as prices are stable and flat (projected to rise 1-2% next year). Upward pressure on raw materials and commodities such as cotton and copper are higher.  Providers of some consumables such as gasoline, coffee and cereals are raising prices, while prices for electronics, computers and automobiles are eroding. [i] A battle could be brewing over “rare earth” elements 95% of which are controlled by China. Materials such as Lithium, used in micro-electronics and products such as iPhone batteries could skyrocket.

The jobless recovery continues.  While the addition of 151,000 jobs in October was encouraging, it would take 20 years of growth at that rate to return back to the level of employment before the recession. Over 2% of Americans have been out of work for a year or more, and with the eventual waning of unemployment benefits, the future is bleak for the unskilled.  As a whole, soft employment and tepid housing prices will offer little in the way of a significant recovery; and the economy will be split between growing and sluggish industries.

The most creative and opportunistic will flourish.  Forms of social media and online marketing are practically free, providing impetus for those with a great idea to get the message out quickly and cheaply. Those with cash will buy up competitors and commercial real estate.

Venture Capital investment has exploded from the depths of a cataclysmic drop to less than $4 Billion in Q1 of 2009 to a projected $11 Billion by Q4, 2011.[ii] With multiples exceeding 6x, this is still a great time to sell a business.

The Federal government is about to enter a phase of complete stagnation. Splintered ideology will not provoke much in the way of bipartisanism and compromise.  Consider health care. A complete repeal of the health care is unlikely, and Republicans will push for less costly reforms. But Parma, and the medical community are gearing up for the addition of  nearly 30% of Americans who are uninsured and offer the industry new volume. In the absence of legislative movement, the administration will be forced to rely on regulatory actions led by political appointees and their cronies.  Early signs are that the Fed’s attempt at “quantitative easing” is not moving the needle very much on lending.

Emerging markets continue explosive growth in Singapore, China, India and Brazil (representing 75% of global GNP growth in 2011).[iii] Infrastructure stocks continue to boom. Cloud computing enables continued strength in the technology sector.

There is momentum behind the return of low level call center jobs to the U.S. as “rural outsourcing” is hot in information technology and other sectors. Small town America offer substitutes for outsourcing,  including Indian Tribes offering U.S. based alternatives, at only 10-20% premium from their Asian counterparts[iv] .

There is plenty of room for optimism. Competitors are weakened, and companies with strong balance sheets and cash flow should prosper.  Well run companies will invest based on relatively stable macro-economic assumptions. The strong will get stronger. Focus on being one of them.

[i] The Kiplinger Letter November 19th 2010

[ii] Money Tree Reports

[iii] The Kiplinger Letter November 19th, 2010

[iv] Rural Outsourcers” Vs. Bangalore

With legalization of marijuana on the November ballot, voters will decide if California will be the only state in the union where pot can legally be cultivated, processed, transported, distributed and consumed.

The law opens a Pandora’s Box of issues including state’s rights, patient’s rights and California’s exploding deficit.  I am not here to pass judgment on the legislation’s affect on society, but this statute would create a horrific quagmire for California employers.

If you think we are already viewed as the land of nuts and flakes, imagine the field day they will have on late night television if Proposition 19 is passed. Of course Leno is taped in Los Angeles; so the law would make it legal for him to go on the air higher than a kite.

As written, the proposition is vague and confusing.  It includes a provision where employers could take action against employees only for marijuana use that “impairs” work performance.[i] How is the employer to make the distinction? Must an employer allow pot smoking in public areas?  One’s customer service department could look like a bad scene from a Cheech and Chong movie.

There are also serious safety concerns. Unlike alcohol that leaves the body in a number of hours, marijuana’s chemical properties affect motor skills and judgment much longer.  Employees who are operating heavy equipment, or driving on the job could be under the influence for some time.

Beyond the obvious legal employment issues, what are the ramifications for California businesses? How will customers react? Could they lose confidence in California suppliers?  Is this yet another reason for businesses to leave California?  How is an employer to manage employees in different states equally and fairly? Will workman’s compensation rates rise even higher?  At a time when many businesses are struggling, how does this make any sense?

Proponents of the law argue that marijuana is no different than alcohol.  But do we want to provide workers with more choices that would impair them at their place of business? Alcohol is clearly misused at times at work (not to mention in our schools and elsewhere) and to say smoking pot is the same thing should not give us comfort.

I would never seek to take marijuana away from people who are sick, and need access to marijuana as a legally prescribed and dispensed drug.   But California based business owners need to aggressively advocate against Proposition 19.

[i] CalChamber Tells Legislative Committee of Prop. 19 Problems for Employers-Cal Chamber Web Site