January 9th, 2012
For most entrepreneurs, it has actually been a pretty good year. One wouldn’t know it based on reading the papers.
Housing and construction remain depressed. But an objective view reveals a surging Dow, low interest rates, stable energy prices and inflation that is in check. While GNP growth is modest, most businesses grew last year, and should grow again this year.
Many entrepreneurs I talk to want someone with a silver bullet to tell them which direction the economy is headed. Are we up or are we down? The constant analysis of minuscule shifts in U.S. demand is dizzying. My view is that the directional momentum of the economy is irrelevant for most businesses. It is a variable beyond our control. With no evidence to the contrary, one could assume that 2012 will be much of the same.
Entrepreneurs should be focused on revenue growth and where it will come from. Will revenue gains be with new clients, new products or services, new customers, or new geographies? What are the strategic priorities of your customers? What new service bundles will your competitors present? Every entrepreneur should remember, that the ROI within one’s existing core business typically yields a return of several times that earned in any new market.
Here are some things to look for in 2012:
Capital Investment: Of 781 companies surveyed by the National Federation of Independent Business, 24% planned capital outlays in the next 6 months (the highest proportion in the last 40 months).[i] While still relatively sluggish, expansion of U.S. manufacturing capacity should continue as entire industries (such as automobiles) shift production back to the U.S. as a result of the strengthening of the U.S. dollar.
Retail: The convergence of mobile devices and real time data has completely changed the face of retailing. Retailers will be moving towards solutions that morph the in-store and online retail experience. Consumer spending this Christmas season was high (up 6% through Q3 and with similar strength in Q4) even though joblessness remains relatively high (9.1%) and there is virtually no rise in household incomes.[ii]
Hiring: U.S. companies who have cut staff for 3 years are starting to hire again. Economist Carl Riccadonna said “We’re getting to the stage where employers can’t squeeze more water from the stone”. Remarkably, the talent war persists as many employers can not find skilled workers.
The worst is over with bankruptcies: Over one million consumers filed for personal bankruptcy in 2011, down sharply from 2010.
Credit Markets: If there is a cog in the wheel we should be worried about it is the state of major U.S. banks. Those with significant mortgage holdings (especially in home equity line of credits) of troubled assets on their books (some have even suggested at least one major U.S. bank is insolvent). 29% of homes in the U.S. are currently under water. The difference between 2012 and past cycles is that foreclosed property has virtually no value in depressed communities such as Buffalo and Cleveland. A major U.S. bank failure could reverse a year of positive projection in our confidence.
Construction: If there is an industry that has been beaten down it is construction (especially general contractors). Every project is won or lost by RFQ (request for quote). The few who are still profitable are niche players or those with a unique selling proposition or penetration in unique markets (such as those that do environmental work or projects for municipalities and state governments). While housing starts are seeing a very modest turn around, pricing will remain brutal for the foreseeable future.
Government: Presidential politics will dominate the debate, with entitlement spending and Obama care in the balance. In 2012, 30% of Medicare’s burden will shift to states[iii]. “Draconian” cuts in government spending at the Federal, State and Local level (with more than 200,000 expected lay offs in local government) will impact businesses reliant on government spending. It’s time to diversify if that is you. Outsourcing for government is an opportunity.
By now, every company should have revisited their strategic plan, set 3-5 year goals and set their budget for calendar 2012. Here is a useful New Years Proposition for you: invest your energy on building the infrastructure to support future growth, and focus on only those markets where you can dominate and remain profitable. For most businesses, this is a time to expect steady modest growth, and not to be making wild bets.
[i] A Brighter Future – Maybe by Angus Loten WSJ December 29, 2011
[ii] Oliver Wyman Market Intelligence Report by Experian
[iii] The Kiplinger Letter December 9th, 2011
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Posted by Marc Emmer - President - Optimize Inc.
December 14th, 2011
About 4 years ago, our firm began to implement an enterprise system. Several months into the project, I had to hit the abort key. The software did not gel with my team’s habits, processes, preferences and collaboration techniques. We just weren’t ready.
I, like many entrepreneurs, fell into a trap. I was romanced by a technology. Those of us committed to improvement often see tools that are sexy, and interesting and we feel like we have to have them. Technology and gadgets can be like crack.
This is why many information technology professionals are cynical about new tools, especially trendy ones that don’t fit within narrowly defined parameters. They see the potential flaws, and often act to mitigate the risks. We should listen to them, and avoid the tendency to chase shiny objects.
What I see in entrepreneurial firms is that having the right solutions is very important, and implementing them at the right time is equally important. I have seen clients wait too long to implement enterprise tools and that has hurt them (creating a competitive disadvantage). But the opposite is also true-attempting to execute technology projects based on arbitrary target dates is a slippery slope.
Successful technology implementations require a complete organizational commitment, from top to bottom. In order to affect successful projects, companies must vet a software’s capabilities, and carefully plan its implementation. The cost of failure is very high. Rushing to judgment, skipping steps and trying to cut out expenses such as scoping and training can cause dire consequences.
In most implementations, there is a single point of failure; users and contributors rely solely on IT to manage the project. A very consistent problem is that nearing completion, users realize their new toy doesn’t fulfill the company’s needs, or offer features of the software it is to replace. If users are not required to be accountable for scoping a project from the onset, they are almost always disappointed.
I once read that over 90% of ERP implementations are late, not to mention over budget. In such instances, people are quick to blame IT or their vendors, when it is often organizational inertia that blows up the project in the first place. Unfortunately, there are very few technologists that are savvy enough to write business requirements that capture everything software must do to satisfy its users. That is why the users themselves have to take a more active role in understanding how their systems will work.
As you consider upgrades to your system, whether they are minor or significant, select your system carefully, plan the steps rigorously, and implement at a point in time when your team has the bandwidth to manage the project effectively.
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Posted by Marc Emmer - President - Optimize Inc.
October 28th, 2011
As evidenced during the Arab Spring, and earthquake in Japan, we are often unable to recognize the magnitude of events as they unfold. Such could be true of the Occupy Wall Street Movement. Are world-wide protests an indicator of momentum into a global revolution of the people, or will it fizzle into a clash between local police and a group of poorly organized discontents? What effect will all of this have on the business climate?
Many remain skeptical. One analyst said that a friend of hers had mused that she could, “smell them through the TV.”
Yet this is no ordinary protest, and to dismiss “the movement” on its face would seem shallow and naive. Regardless of ones political leanings, we must all be conscious that the movement on Wall Street has struck a nerve on Main Street. It is clear there is a faction within America who believes that significant reforms are required, and they believe they represent 99% of Americans. It is hard to know if Wall Street CEO’s are paying much attention, but one must assume that legislators are watching the 6 o’clock news with some discomfort.
The most direct effect will be the influence all of this has on the Presidential election, not only in terms of the selection for President, but of the agenda, which will define his term. Seemingly, the protestors will embolden those who seek higher taxes on the rich and broader controls and regulations. The inability for the Republican Party to provide a clear front-runner, with a populace message could only further the left’s ambitions to reallocate American wealth.
Regardless of the winner, it would appear that laissez-faire capitalism is the institution under greatest attack. There seems to be a belief that the corporation itself is an instrument for evil. A tentacle of the movement seems to be that government should legislate or guarantee employment, a concept with deep implications for labor law, unions, and taxation.
In the year ahead, the executive branch will continue to drive on tighter regulation. While there are streams of regulations under review, some of the most noted include[i]:
- Stricter interpretation by the IRS on expenses related to meals and entertainment, and a new tax on self insured health plans.
- A revamp of the SEC, including greater oversight of “broker/dealers”.
- Labor Dept. enforcement on the use of “contractors” and more restrictions on the use of minors on farms.
- Environmental controls on “fracking” and similar activities.
- The revamp of Medicare by the “deficit panel, including the potential of extending the Medicare eligibility age.
- New rules by the Equal Employment Opportunity Commission that crack down on discrimination against disabled workers.
- The Occupational Safety and Health Administration focus on violence in the work place and protections required in “high risk” work settings.
- A push by the Consumer Financial Protection Bureau for new rules on banks offering high-interest direct deposit loans.
The spread of protests in Europe is of particular concern, as the degradation of fragile economies there could provide fuel to the fire. Those feisty Europeans are not new to protest, and their governments are not immune to violence. One thing that is hard to reconcile is that governments (such as Greece) are completely broke, yet their residents seem to expect a preservation of services, a zero sum game for all. The failure of banks in Europe poses a much greater threat than in the U.S. It is a situation ripening quickly.
The fact that tax rates will escalate for the wealthy is somewhat inevitable. The President is calling for an unfathomable increase in corporate tax rates to boot. Let us hope that such impetus does not create much in the way of immediate stress on the U.S. economy in the short term.
Batten down the hatches; it could be a long winter.
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Posted by Marc Emmer - President - Optimize Inc.
September 27th, 2011
There has been the occasional business leader whose reign has been magical (Welch and Jobs come to mind). Yet their business often fall to sustaining enterprise value after they leave. GE’s revenue and stock appreciation has been stuck in neutral since Welch’s departure, as the 20th century’s most profitable company tries to find its way. Apple has been trading all over the map in the last few weeks as the market tries to reconcile a world without the imagination of Jobs and his fancy gadgets.
A systemic problem for private companies is that a lack of management and bench strength. This dearth of talent goes deeper then inhibiting productivity in the short term; it is a significant barrier to value creation for the entrepreneur. If an exit is an objective (as is often the case), buyers generally want to see a strong management team and bench that can support future growth. If it is the business owner and his brother-in-law that possess all of the tribal knowledge (intellectual capital) about how a business operates successfully, the enterprise can lose luster with investors.
There are similar problems when one or two employees within a company are technically superior to those around them. Often, feeling their power and value, they are unwilling to teach, document, and delegate. When management and boards allow such conditions to persist, they are doing a disservice to the shareholders and are putting the company at risk.
Organizations should:
- Require that every manager have a delegate – Identify and develop strong number twos that can eventually step in and take on the job duties of every manager. If people can’t attend conferences or go on vacation, because no one else can cover their desk, it is a sign that they have not developed the talent around them. To develop others takes time and investment including focus on performance reviews, career pathing and training.
- Institutionalize activities, duties and best practices – Develop thorough documentation. Companies must maintain policies and procedures if they are going to be operationally excellent. When a supplier errs, it is usually because an inexperienced junior staffer doesn’t do something the way his senior counter-part would have. Often the junior staffer is criticized, even though it is their management who put them in position to fail.
- Teach - Great leaders are usually great teachers; they aspire to develop others through daily interaction, and the sharing of information. The inability to teach is often a sign that a manager views themselves as the only person competent enough to complete certain tasks, and makes excuses as to why they can’t find other people to step up. Great companies have development plans for every key employee, and make resources available for their continuous improvement.
Organizations that formalize these practices in their companies will maintain a long term strategic advantage over those who do. The talent war has only just begun.
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Posted by Marc Emmer - President - Optimize Inc.
September 7th, 2011
Google’s behemoth $12.5 Billion acquisition of Motorola’s phone business set a salvo across the bow in technology circles. Google’s largest acquisition raises the stakes in the quest for platform dominance. The trend towards vertical integration is clear, as Coke and Pepsi buy up their bottlers, and manufacturers such as General Motors and Boeing eat up suppliers.
Consider the plight of HP, who has no software dancing partner in the world of mobile computing and announced last week of their exit from the desktop business. Investors penalized the company (who bought competitor Compaq a decade ago) severely, erasing $12 Billion in market value with a matter of days. [i]
And then there is e-textbook publisher Kno, the VC backed darling of Silicon Valley, who recently shelved plans to create a tablet for the education market after realizing that they did not have the chops to compete on a global scale with tablet manufacturers. The company moved towards an App for iPad only to have their margins raided by Apple (who earns a 30% royalty). [ii] While Kno has enormous upside, it is unlikely to realize its vast potential unless it owns or is owned by a distribution partner.
Today’s turf wars are not with a single competitor, but with their entire distribution platforms (as in the case with mobile devices). So the consequences of globalization persist; the large get larger and the small find the right alliance or face considerable competitive disadvantage. Vertical integration provides a recipe for greater control of cycle time and quality and a significant cost advantage. At a time when margins are slimming, companies are looking to participate both up and down stream.
It appears that the swell of distribution channels has made distribution even more important, so those who can find unique methods of delivery are creating a first to market advantage, such as Amazon has with books. As private equity investors look for deal flow, and shrewd entrepreneurs look for bargain basement acquisitions, they should look not only at competition, but for suppliers or customers that present control and cost advantage throughout the entire supply chain.
With so much cash on the sideline, some sectors may be ripe for another round of consolidation. The choice many businesses face today is will they be the consolidator, or the consolidated?
[i] Investors Rebel Against H-P Plan
[ii] A Startup Tries to Turn the Page
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Posted by Marc Emmer - President - Optimize Inc.
January 12th, 2011
When the Internet was first thrust upon us, we didn’t know what to make of it. Nor did we know which of the entrants of the budding new market would win the beauty contest. Our intuition was that someone (such as AOL, Netscape, Microsoft, Google, and Yahoo) would, and that the technology would be a game changer.
There are times when a technology is bigger than the first-to-market entrant who introduces it to us. A current case in point is Toyota, a company who has been vilified in light of their massive quality and public relations problems. Yet Toyota has my attention, as they are braced to create disruption.
I recently bought a Lexus hybrid. I didn’t really buy it for environmental reasons, although reducing my carbon footprint was certainly a bonus. I bought it because I wanted all the toys, Lexus service and quality and was intrigued by the concept of 35 miles to the gallon (in a volatile world where the price of oil is at risk).
At its core, strategy is about managing trade-offs, and this technology provides the potential for consumers to gain the most, and give up the least. I believe hybrid technology will emerge as a breakthrough, cross-over technology adopted by the majority of drivers in the U.S. in the next 5-7 years. Electric cars are novel, yet inconvenient. Americans are not going to adapt to sitting at charging stations for 2 hours, nor will they settle for a lack of power. U.S. oil producers will not support any material shift to hydrogen, or corn, or recycled Twinkies, or whatever. While the Prius was perceived as small and sluggish, the Lexus (a Toyota brand) is neither, and proves that the underlying technology can appeal to the masses. Toyota is way ahead of the pack in hybrid technology and I believe the day will come when it will provide a significant competitive advantage.
Of course this post is not about hybrids at all, it is about identifying breakthrough technologies that can disrupt an industry. Often, fortunes are made by the purveyor of a technology, as well as others who create alliances or business that can feed off it.
There are entire cottage industries being built to support such technologies, including the myriad of developers creating apps for The App Exchange (SalesForce) and Apple App Store.
Will Apple beat Microsoft in business computing (the answer is already clear in consumer products)? Will cloud computing completely alter the technology landscape in ways we can’t even comprehend? Which mobile technologies will change the way we work and live?
What changes in health care technologies will revolutionize the way we care for the sick? What emerging technologies could reshape your industry? What new delivery systems will improve the way your customers do business (or consume products)? The answer will come based on who can create the best balance of trade-offs and win the beauty contest.
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Posted by Marc Emmer - President - Optimize Inc.